I had one of those mixed organic fruit and vegetable boxes delivered today as part of some general research for my food sustainability uni project. The idea is the company source high quality local british organic seasonal food and deliver to a different area each day of the week. One van covers the whole Bristol area every Wednesday and they claim that the distance the vans travel is a quarter of the distance an equivalent Sainsbury’s delivery van would cover per kilogram of food in order to supply the store network. This coupled with the local sourcing cuts food miles dramatically.
They also shun all of the plastic packaging that is so epidemic in supermarkets these days in favour of a single cardboard box that they collect the next week for reuse, and some paper bags for some items that they will take away and recycle for you. If you order things that require some sort of plastic packaging then they will also take that back for recycling.
The box cost £10.95 for a good variety of fruit and vegetables that will last one person a fair proportion of the week until the next delivery. I weighed everything and then went to Sainsbury’s to compare with the non organic regular range. It turns out you can get the same things loose by weight for a little over £7 from the supermarket so they are charging a 35% premium for the privilege of earthy, non-chemically mutilated food. A fairer test would be a comparison with the taste-the-difference line because dinner tonight was absolutely fantastic. Everything was much crisper than usual and the vegetables smelled really good when cutting them from raw.
So I guess the important thing is to decide how much the knowledge that you are reducing your environmental impact, whilst eating healthily and tastily is worth. I am still undecided but I will get back to you soon with an opinion…
On a related but unrelated note, click here to find out about the Forests Now Declaration so you know what to look out for in the United Nations Climate Change Conference Copenhagen 2009